Plus, the Pinterest audience isn’t just keen on browsing new products. In fact, 97% of the top searches on Pinterest are unbranded, meaning users are looking for new products without a specific brand name in mind. The Pinterest audience is extremely receptive to advertising, as most users are actively seeking out inspiration and new products to try. If you can make your products stand out, and combine images with compelling ad copy, you have an excellent opportunity to generate new customers and drive sales. Users are constantly engaging with visual assets on Pinterest, actively clicking and saving different pieces of content. Pinterest places a massive emphasis on bold visuals, and user feeds are packed with high-quality images.Īlthough this means that you’ll need some top-notch creative assets, it also means that your products have the perfect chance to shine. Pinterest has a few features that make it unique in the world of social media advertising. They can also create their own boards to promote products, and since Pinterest is a search engine, SEO can be utilised to increase traffic and sales. Pinterest advertising works in exactly the same way.Īdvertisers can run promoted pins (which are essentially paid ads) to target audiences across the platform. Boards can then be organised into different themes, like DIY or recipes. Pins can be collated by both users and brands to create ‘boards’ that house all of this saved content.
The platform works like a giant vision board, with users constantly sharing and posting content through ‘pins’ – visual bookmarks that can be saved for easy access. Pinterest may be known as a social media platform, but it’s also a visual search engine. Shall we get started? What are Pinterest ads? We’ve pulled together some proven strategies and expert advice to help you make the most of your Pinterest budget. If you want to maximise performance, it helps to follow some Pinterest ads best practices to keep you on the right track. Pinterest advertising can deliver exceptional results for e-commerce brands. Looking to increase the effectiveness of your Pinterest ads?
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